The Image of the Journalist in Popular Culture (IJPC), a project of the Norman Lear Center in the Annenberg School for Communication and Journalism at the University of Southern California, was created in 2000 to investigate and analyze, through research and publication, the conflicting images of the journalist in film, television, radio, fiction (novels, short stories, plays poems), cartoons, comic strips, comic books, commercials and other forms of popular culture to demonstrate their impact on the public’s perception of journalists (www.ijpc.org).

Saltzman pioneered this long-neglected, new field of research rich with untapped material. To help those who want to work in this academic field, the Image of the Journalist in Popular Culture Project has created three major resources: The IJPC Website (www.ijpc.org), the online IJPC Database with more than 96,000 entries, and the peer-review The IJPC Journal, all worldwide sources for the subject. He has been researching the image of the journalist in popular culture for twenty years and is considered one of the leading experts in the field. Saltzman is co-founding editor of the peer-review The IJPC Journal and creator of the IJPC website and the IJPC Database.

Joe Saltzman is the co-author, along with Matthew Ehrlich, of Heroes and Scoundrels: The Image of the Journalist in Popular Culture.

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